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Not so long ago, most business owners questioned whether or not it was worth it to spend the money on a website. These days we know that it’s not only worth the investment, but it’s an essential step. However, you may be wondering why having a website is so necessary for your business.
First off, a digital storefront can put your products and services in front of your audience at a moment’s notice when they do a quick online search. That means that you’re losing out on thousands of potential clients if you forgo developing a website and opt only for a brick and mortar establishment.
81%
Customers search online before they ever make a purchase in a physical store
3/4
Form their opinion of a website based on its aesthetics
88%
Users will not return to a website after a poor user experience
Modern Driven Media knows that it’s vital to have a strategy for creating and implementing a business’ digital marketing efforts. It all starts with website design and functionality to provide a UX that will lead prospects down the road to becoming customers.
Website design and functionality mean the UX is seamless through every step of the process, from the first moment they land on the business’ webpage, through nurturing their interest with information and guides, all the way to converting the prospect into a customer.
A website must also be mobile-friendly because today people use their phones for everything from making a call, to text and email, and even for searching online for the things they need.
a business website needs to rank high enough on search engines so that it’s not lost among its competitors. Great search visibility is a combination of using the right keywords and keyword phrases, providing informative content, utilizing links both to resources and back to your business site, and continuously updating and adding to the information.
We’ve already mentioned that bad UX will bounce your audience away before you know they were there. But what does that mean?
Essentially, everything we’ve talked about thus far is part of the UX. From the moment your audience lands on your website, whether it’s via their desktop, laptop, tablet, or cell, to the final call to action, the bottom line is that UX determines your web traffic as well as your business’ perceived credibility.
PARTNER WITH US
The good news is that you don’t have to go it alone when you’re building your digital storefront. Instead, turn to the experts at Modern Driven Media for website design and development.
Our mission is to provide expert consultation. We’ll strategize with you from a UX perspective to ensure that your audience navigates your website seamlessly regardless of their device of choice.
If you’re ready to start designing your digital storefront, let’s get started.
Modern Driven Media’s Drivers Manual
