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You’ve heard that video is essential for online marketing, but perhaps you’re wondering why it’s critical in your marketing strategy. Maybe using video is intimidating, and you’re not sure if it’s worth the time — That’s legitimate —
Let’s take a look at the big picture so you can make an educated decision and lose the fear of using video in your marketing strategy. Soon you’ll begin to see why it’s worth the time and expense.
60%
6 out of 10 people would rather watch
videos online than television
3/4
3 out of 4 videos are played on
mobile devices
80%
More likely for visitors to convert on a
landing page that includes a video
From product unboxing reviews to video tutorials here’s a list of various types of video content ideas to explore:
While there are dozens of potential ways to incorporate video into your marketing strategy, they all share some things in common when it comes to best practices to increase visibility. First off, regardless of the industry, keyword research is essential to understand what your audience is looking for online.
Once you know what type of information your audience seeks, it’s time to implement a strategy so that you can consistently schedule video posts that meet their needs. Then pay attention to how long your audience watches them. Eventually, you’ll discover the optimum length for your video posts. Likewise, optimize your videos and pay attention to where they rank on YouTube. Best practices for optimizing videos include coming up with a title that entices the viewers to watch. Also, make sure the primary keywords or phrase that your audience searches are in the title.
Since video is a visual medium, the thumbnail is even more important than the title in terms of audience expectations. Here’s your opportunity to shine with a professional photo or illustration and customized image. Additionally, take advantage of the description and use it to fill in the details with links, tags, and a call to action. And make sure to proofread and edit the transcript.
PARTNER WITH US
Here at Modern Driven Media, we understand how to optimize video so your audience can find you. Plus, we can implement video content into your marketing strategy. Rely on our team to help at every stage of the process:
If you want to get expert advice and help to get your video content up and running, then get in touch and let’s get started.
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