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Although many dismissed social media as just a fad, this form of marketing has proven time and time again at being a leading way to increase awareness, generate leads and strengthen relationships with customers. Now, the brands that are not on social media are missing out on ways to connect with their customers.
Social media goes beyond just sharing content on platforms; social media builds a community that allows brands to connect with your audience. Having a presence on the major social channels your audience is active on gives your brand a consistent, inexpensive and effective way to reach nearly half of the world’s population.
Social media encourages two-way forms of communication to start conversations, provide quality customer service and grow relationships.
3.2B
Active users
on social media
71%
Consumers willing to recommend a brand to friends and family on social
2h 22m
Average time spent on
social media daily
Without a strategy, businesses are diving into the unknown. In order to produce results, consistency in your posting, branding, and planning is key. Posting to social media channels doesn’t guarantee results – especially if you do not have a strategy behind your efforts.
A successful social media content strategy starts with understanding your audience and producing content that resonates with them. Our team takes your audience, brand, and industry into consideration to cultivate content that resonates with your customers. The copy and design work together to gain and retain their attention on the appropriate platforms, getting the conversation started.
Having a social media presence means nothing if you’re not connecting with your audience. Engagement on your social platforms includes answering user questions, managing reviews and messages, and sharing positive sentiment between your business and its fans. Responding to customers is crucial to maintain customer loyalty and help potential customers along the way.
Listening to what your customers say, think, and feel about your business helps you better understand what successes and pitfalls are present in your operation. By reviewing what is said on different social platforms, we’re able to pass along the issues your customers are facing and the praises they send your way.
Leveraging the support of social media influencers in your industry is a great way to build brand awareness. By partnering with individuals specialized in your industry, you’ll receive additional exposure and gain traction in growing your customer base.
Businesses are able to create paid campaigns to increase traffic, brand awareness, conversions, and more through social platforms. Our team will create advertising campaigns to help you reach your goals, optimizing them along the way to make sure you continue to see results.
A robust strategy is nothing if it is not optimized. Receive monthly reports showing important KPIs to see how your efforts are performing. We’ll walk you through what needs to be done for continued success.
PARTNER WITH US
When working with the team at Modern Driven Media for sales enablement services, clients can expect:
We understand thoroughly how marketing and sales correlate and what happens when they merge together as one to optimize the customer experience. We use sales enablement to optimize your business’ efficiency as well as your customers’ experience.
Modern Driven Media’s Drivers Manual
