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Sales enablement is supplying a sales organization with content, tools, and information to enhance the efficiency of the sales process. By providing salespeople with the resources they need to engage the buyer throughout the entire buyer’s journey, it helps to drive the sale home and build confidence in the relationship.
Although sales enablement assists with the selling process, it’s most beneficial to the buyer. It’s putting the buyer in the driver’s seat and letting them take charge by giving them the resources they desire for the optimal experience and to make their best decision.
32%
Sometimes, the experience buyers receive from a seller isn’t meeting their needs.
In fact, only 32% of buyers feel like sellers have surpassed their expectations.
86%
Transparency is important in sales. 86% of sales professionals agree that, as a seller, it’s important to consider all the options and alternatives to assist the buyer.
67%
Sales and marketing messages need to be consistent. Leads are 67% more likely to become clients when sales and marketing work together.
Marketing generates the attention while sales closes the deal. Many companies choose to have these two departments work separately, which can create inconsistency and friction. Avoid giving customers a negative experience because sales isn’t always delivering what marketing is advertising.
When the two merge together, a company can offer a streamlined experience on behalf of your brand. Sales is delivering what marketing is advertising. The two departments can work together to educate and gain trust.
Overall, although sales enablement assists with the selling process, it’s most beneficial to the buyer. It’s putting the buyer in the driver’s seat and letting them take charge by giving them the resources they desire for the optimal experience and to make their best decision.
PARTNER WITH US
When working with the team at Modern Driven Media for sales enablement services, clients can expect:
We understand thoroughly how marketing and sales correlate and what happens when they merge together as one to optimize the customer experience. We use sales enablement to optimize your business’ efficiency as well as your customers’ experience.
Modern Driven Media’s Drivers Manual
