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It’s necessary for all businesses to obtain new customers and nurture their current audience, but it can be quite time consuming. Marketing automation is the perfect blend of strategy and technology to make your marketing efforts more efficient and effective.
Marketing automation simplifies marketing across different channels with technology. By automating repetitive tasks and personalizing experiences to target audiences, marketing teams can save time while improving results.
Streamlining your marketing efforts and establishing trigger events to target audiences with specific messaging helps move them through the sales cycle and maximize the ROI of the overall campaign. This type of automation is another way to align sales and marketing. Businesses that develop content and resources to educate their audience can incorporate personalized automation into their qualifying and nurturing communication – allowing them to spend time where it matters most.
12.2%
Reduction in
marketing overhead
80%
Users that saw an increase in the number
of leads using automation software
14.5%
Increase in
sales productivity
If your team is continuously producing great content and consistently generating leads, it may be time for you to scale your efforts through automation. Not all marketing automation tools are created equal, even if they incorporate the same integrations. Before deciding on a marketing automation platform, determine the tasks you hope to automation and make sure they align with your goals. Setting up processes and creating automations is a long-term strategy, so the decision should not be made lightly.
Our team at Modern Driven Media has chosen to partner with HubSpot as our preferred marketing automation platform. Partnering with HubSpot since 2016, we have full confidence in their ability to streamline marketing process, personalize communication and give greater visibility into what leads and customers are doing. Interested in learning more about HubSpot’s Marketing Automation platform? Let’s walk you through their platform.
PARTNER WITH US
It’s time to scale your marketing efforts with tools that help to automate repetitive tasks. From strategy to implementation, Modern Driven Media is your go-to partner for digital marketing success.
Learn more about our services and contact us to start the conversation. We’d be happy to discuss your current strategy and future business goals to help find the right online marketing program for your business.
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