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Outbound marketing creates a lot of interruptions. It’s loud and it’s out there, but it doesn’t always resonate with the audience. However, with inbound marketing, you’re enticing an audience and peaking their interests with content that is relative to them.
Inbound marketing attracts audiences through meaningful content and personalized communication. This process tailors an online experience to their audience and the stage they are at in their customer journey.
Rather than seeking out customers like outbound marketing, inbound marketing is drawing in individuals who were already looking for a solution that you fulfill. More importantly, inbound marketing helps form connections. The relationship doesn’t end after you close a sale, it’s just beginning.
68%
Percentage of B2B customers that would rather research for themselves online
3X
Leads per dollar generated compared to outbound marketing tactics
1/2
People view a minimum of 3-5 pieces of content before contacting a business
Building and maintaining customer relationships is a continuous cycle, not a linear funnel, like once believed. A sale doesn’t signify the end, rather the start of growing the relationship. Businesses want to maintain and nurture that connection by continuing to provide value to establish loyalty. When you being to look at this process as a flywheel, rather than a funnel, you will use the momentum of happy customers to drive new referrals and repeat sales.
Inbound marketing focuses on providing the right message, to the right person, at the right time. When you remove friction at these stages, you will build a more convenient and enjoyable experience for your prospects and customers.
57% of the B2B purchase process is completed before a buyer ever reaches out to the business. Buyers have more power than ever and are relying on their own research to make the best decision. And while your content may lead them in, buyers rely more and more on third-party reviews, recommendations, and word-of-mouth to secure justify their choices.
Not all leads and traffic are the valued the same. Sometimes, it’s just passersby you’re reaching. They visit your site with little to no intent on using your product or services. But when you focus on a strategic inbound marketing strategy, businesses receive higher quality traffic and leads because the content is appeals to their audience and draws them in. These inbound visitors are the ones who are mostly to have a genuine interest in buying your solution.
The key driver to making a sale is building trust. By providing useful content to your audience across a variety of different online platforms, you are providing value before ever asking for a dollar. Turn “Always Be Selling” into “Always Be Helping” and witness the shift in conversations and the momentum into growing a relationship.
Another important benefit of inbound marketing is the seamless integration of marketing and sales. For far too long, these teams have been disconnect. These teams point blame – either the marketing team isn’t generating enough quality leads or the sales team isn’t closing enough sales. At the end of the day, both team are heading towards the same goal. Inbound marketing focused on integrating these two teams with consistent language and valuable resources throughout the entire buyers journey – improving the customer experience all across the board.
PARTNER WITH US
Modern Driven Media has been a HubSpot Certified Partner in 2016 and has since helped businesses expand and develop solid relationships with their prospects and customers. From experience and a comprehensive understanding of branding, we help you generate visitors to your site, establish your credibility, and develop long-lasting relationships with your audience.
The world of inbound marketing changes continuously, and we like to stay one step ahead of it at all times. And as a Hubspot Gold Partner, we partner with the leading platforms to grow your business.
Contact MDM today to see how we can help improve your inbound marketing and your customers’ experience.
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