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While many believe email is a dying distribution channel, it still proves to be one of the most effective ways to communicate with prospects and customers – if done properly. At Modern Driven Media, we’ll work with you to develop your email marketing plan and communicate with your contact base on a more personal level.
Email marketing an effective and immediate platform to engage leads and strengthen customer retention. Their inbox is something they check every day – from their desktop, tablet or phone. With segmentation and proper messaging, businesses can reach their intended audience and nurture relationships. Email marketing is both an art and a science. Do it correctly, people will pay attention and grow with your brand. That’s where Modern Driven Media comes in. From responsive designs and strategic automation, our team can improve relationships with your customer and drive additional business.
99%
Consumers that check their
email every day
7X
Increase in revenue from
segmenting campaigns
50%
More likely to open when
content is personalized
Email marketing isn’t one size fits all. If your email strategy uses a random approach, you won’t reap its benefits. At Modern Driven Media, we tailor your email campaign to fit every step in the customer journey by using the following techniques.
This is what people think of when they think of email marketing. They tell people about your business and what it has to offer. Whether you are sharing information that educates your leads or highlighting new products, offerings and promotions, email is a great way to communicate with your prospects and customers.
Generating leads is only half the battle. Establishing trust and building a relationship takes time and communication. Automated communication based on their interests and behaviors, leads prospects further through your sales cycle.
This step-by-step email process helps you generate more sales. Scheduled series of sales touch-points guarantees opportunities are not ignored or lost.
When it comes to email marketing, two things matter more than anything else: personalization and automation. The Modern Driven Media team leverages strategic messaging and technology so that you can earn the best results. Like we said, personalization helps your clients feel more connected to your brand. Custom content allows you to provide the right messaging to the right person. Simultaneously, automation uses triggers and rules to send your emails at just the right moment. It leads your clients all the way through the sales process and provides relevancy.
PARTNER WITH US
When partnering with the team at Modern Driven Media for email marketing, clients can expect strategies around:
Contact the experts at Modern Driven Media now to strengthen your brand communication and let’s get your campaign started.
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