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Content marketing is the process of pushing your content out into the world. It is often a term that is used interchangeably with “content strategy” and, although they are related, they are not quite the same thing.
Content strategy is the process of planning out what content you need to create, whereas content marketing is sharing the finished product to your audience. This is typically accomplished through online channels such as your website and social media profiles, but it can also include print materials such as magazine ads and billboards.
13X
Marketers who prioritize blogging are
more likely to see positive ROI
62%
Less spend compared to
traditional marketing
3X
More leads generated than
paid search advertising
Content marketing tends to be an undervalued part of a marketing program. Many companies want to focus on tasks that will bring in a profit quickly, such as PPC and SEO. Although these are great places to get started, there is something to be said for playing the long game with content marketing.
You may have heard the phrase “content is king” and wondered what it means. Essentially, it means that content strategy and marketing are the best way to achieve long-term, satisfactory results for your marketing efforts online. There are many other tactics that can work well, but creating outstanding content is the best.
Although blogging is the best way to start your content marketing, there are many other types of content you can create. These include infographics, white papers, videos, podcasts, demos, slide presentations, guest blogs, landing pages, and more.
The benefits of content marketing are vast but here’s a quick selection:
• Generates traffic to your site to improve lead generation — When you publish a great piece of content on your site, and share the link on your social media channels, you’ll get tons of visitors who want to read it. They’ll be so impressed by your wise words, that they’ll turn into leads and conversions.
• Develops thought leadership and builds authority within the industry — When you consistently publish timely, thoughtful articles, users will know to come to you when news breaks or if they need a definitive answer to their question. This makes them more likely to trust your brand when you release a new product or service.
• Helps your customer move through the purchase decision more quickly — When they read a great blog or white paper, your users will be more easily convinced to move on to the next step of conversion instead of remaining skeptical about your brand.
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