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CASE STUDY:
The Lily Pacifier Weaning System was developed by leading pediatric dentist and mom of four, Dr. Alene D’Alesio. In collaboration with The Walsh Group, Modern Driven Media established a trusted and engaging online audience for their initial launch campaign. Through social media, paid media and influencer outreach, we built a community of trust for all parents dealing with weaning their child off of pacifiers.
Bringing a brand new product to market with a short lifetime value
Drive attention and build trust through social media platforms and influencer relationships by becoming a thought leader around dentistry and parenting
Within three-months, grew an engaged community on social media by 600%, increased qualified traffic by 300% and doubled quarterly sales.
“Modern Driven Media has helped transform our company, Lily Method, from a product on the shelves to now one with a strong online presence. Their interest is genuine in seeing our product succeed and they truly care about the story behind the product.”
Built a following of engaged users through custom content and paid advertising campaigns.
Identified influential people within the mommy blogger community to build relationships and generate feedback.
Providing consistent feedback and proactive guidance of video content and strategic digital diraction.
MODERN DRIVEN MEDIA
